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Users will soon have a updated setting that permits them to lessen the volume of AI-made videos appearing in their streams. This move comes as the company disclosed that it presently contains over 1 billion AI-generated clips.

Testing and Rollout

The update is in a pilot phase over the following weeks before a widespread launch. This advancement comes amid a increase in AI-generated material, spurred by emerging AI video creators.

The Broader AI Trend

It has been noted that almost 10% of the fastest-growing content creators on a popular video site only show clips produced artificially. A significant portion of this material is considered “AI slop”, a phrase for substandard, mass-produced content that is often nonsensical or dreamlike.

Based on user feedback that a lot of users like content produced via AI tools, including computer-generated images to science explainers, and we intend to provide users the option to see more or less of that, according to their own preferences,” said a spokesperson.

Scale of AI Content

TikTok shared that there are currently 1.3bn videos on its network tagged as made with AI. Overall, more than 100 mn pieces of content are added to the service each day, making AI content a minor part of its overall inventory.

How to Adjust Settings

Viewers will be in a position to reduce or increase the volume of AI content they watch by opening the topic control option in the application and choosing the AI content topic. Other topics that currently be adjusted under the tool cover politics, fashion, aesthetics, and choreography.

AI Disclosure Rules

TikTok’s guidelines mandate creators to identify “realistic” artificially created content, and it prohibits harmful fake videos of public figures or emergencies. Any realistic artificial content that is unmarked can be taken down under its terms of service.

Furthermore, the service will from now on add an “AI-made” tag to content created with its built-in AI features, or identified by an industry-wide initiative for spotting AI-generated material. This measure is aimed to deter users from seeking to evade the tagging system.

Responsible AI Funding

The company is furthermore establishing a $2 million awareness program for professionals and groups to produce informative material about using AI responsibly. This initiative will benefit charitable organizations specializing in teaching coding and technology.

Platform Protection

The video-sharing app has supported its content review process, amid debate over proposals to make redundant numerous safety staff in the United Kingdom. TikTok is planning to reduce a significant number of roles in its content moderation department in its British office, with worker representatives and digital protection specialists raising concerns that staff are being displaced by AI moderation.

A company official explained that people-led review would continue to be important, but artificial intelligence can safeguard staff by eliminating the most distressing content before it gets reviewed by staff. TikTok announced a 76% decrease in disturbing and violent content handled by human moderators over the previous year due to reliance on its AI tools.

It is vital to integrate staff and AI to ensure user safety,” the executive stated. “We’ll have staff as integral to the approach, but we also think it’s very important to reduce exposure to unsafe media as quickly as possible, which is the area in which a significant AI assistance is really helping us operate efficiently.”